CUSTOMER-centricity has always been about putting the customer at the forefront of the business to ensure their satisfaction and win their loyalty. Realizing that happy customers are key to sustaining and eventually scaling businesses is what drives the constant iterations in operations, especially startups.
Businesses must be on a relentless pursuit to achieve this by aiming to provide maximum service, more or harder-working products, and stronger relationships with customers. The relevance of having a customer-centric business philosophy continues to have a huge impact to success despite an unprecedentedly evolving economy. In fact, the crisis brought upon by the coronavirus disease 2019 (Covid-19) pandemic begs for more customer-centric products and services as heeded by consumers.
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