P-Pop group Alamat merges modern music, cultural heritage

There’s a new Pinoy-Pop (P-Pop) group in town and they’re nothing like K-Pop copycats. Called Alamat — composed of Taneo, Mo, Jao, Kin, Tomas, R-Ji, Valfer, Gami, and Alas — the nine-member group is fueled by pure Filipino pride as their debut single “kbye” and accompanying music video reveal

Managed by Viva, and under creative direction from filmmaker Jason Paul Laxamana’s patriotic Ninuno Media, Alamat offers a uniquely Filipino experience with their music with thoughtful use of local languages in their lyrics and inspiration from the nation’s heritage in their aesthetics.