Brand builder

By Louise Nichole Logarta

Mar 05, 2021 12:01 am

HOME HELPERS Left photo shows Gunal (far left) with celebrity host Anna Escalona (second from right), Beko Philippines’ Cecil Placia (second from left) and Dyeun Zapanta during the Eat Like A Pro event. Right photo shows some Beko products: (clockwise, from top) frontload washing machine, vaccum cleaner and freestanding cooker. CONTRIBUTED PHOTOS

Gunal admits that the local market presents a steep learning curve. His goals include establishing a proper, well-operating and lean subsidiary; creating brand awareness; and negotiating reasonable and considerable market share.

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