THE ongoing pandemic has brought about a broad, deep, and irreversible shift to online for businesses and consumers, a trend that will continue in the new normal.
Martin Yu, Director at Shopee Philippines, said, “2020 was an especially transformative year for e-commerce. As consumers adhered to social distancing measures and stayed home, they turned to online platforms for their daily needs and entertainment and interaction. It led to online shopping evolving from a purely transactional experience to a more social experience, with e-commerce platforms integrating more interactive elements such as games and live streaming to engage users. With advancements in technology, increasing internet penetration, and a fast-growing population of young, tech-savvy youths and middle-income families, we expect e-commerce to play an integral role in the way we live, connect, and do business.”