P&G’s “Bida sa Bahay” music video is an effective educational material
for enabling Filipinos to practice good home hygiene habits.

PROCTER & GAMBLE Philippines’ “Bida sa Bahay” music video and marketing campaign in support of the Health department & Bida Solusyon sa Covid-19 won this year’s special PANAta Awards, “Gawad Pandayon,” in three categories.

Subscribe to unlock this article
Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
Subscribe to the Premium + Digital Edition Plan
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details