Micro-retailers share stories of hope from the Coca-Cola ReSTART program.
FINANCIAL deficits hit the smallest enterprises the most” notes the United States Agency for International Development (USAid) in its recent report. “Economic losses have a ripple effect that magnifies and multiplies the challenges, especially for microenterprises.” And it is sari-sari (variety) store owners such as Corazon Caballero who experienced these difficulties first hand.