Fear. Disruption. Uncertainty. These words perhaps best sum-up the feelings felt by all Filipinos this 2020 in light of the COVID-19 pandemic. While some sectors were somehow able to weather the resulting storm slightly better than the rest, it is the most vulnerable who truly bore the biggest brunt and suffered the most.

In the midst of the uncertainties of the present and the future, one thing was certain for Coca-Cola, that the only way to bounce back from this hurdle is to look after, and be there for each other. That exactly is what the Company focused on throughout 2020-- going beyond the challenges and ensuring the Company’s presence in people’s lives, especially those largely impacted by this crisis. And this purpose somehow defined a refreshing picture of success for a challenging year.