Inspiring the future

By Louise Nichole Logarta

Dec 18, 2020 12:01 am

J&M ice cream line, named after Magsaysay’s boys

“We started selling ice cream in 2011 to be an ‘example’ to other entrepreneurs as to what you could do using fresh milk,” he narrates. “Our idea was to set an example of how premium our fresh milk was, which could make other premium dairy products. After all, isn’t ice cream a dairy product?”

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