China Tobacco Hubei’s MOK hopes to tap millions of Filipinos wanting to veer away from smoking cigarettes and to switch to “heat not burn” devices.

A year after introducing its “heat not burn” devices and the cartridge brand COO — heat sticks that go with them — in the local market, MOK Philippines Assistant Brand Manager Jozen Bajita said operations have been “good” despite the coronavirus disease 2019 pandemic.

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