Successful businessman and deemed Lord of Scents as the President and CEO of Aficionado Perfumes and Personal Care, Joel Cruz, has diversified his business into food. As a a major need in the market in this changing economic situation, he launched a new brand called Takoyatea.
This is a coined word that is a combination of the famous Japanese street food takoyaki and the popular Taiwanese drink milk tea — a perfect combo meal. He is a big fan of both as he has enjoyed these during his travels to the respective countries, therefore knowing the authentic tastes and concocted these in their food offerings.
Hi! Society, Dr. George Sarakinis, Joel Cruz, Connie Garcia and Ambassador Vic Garcia and Marissa Fenton PHOTOS BY LORNA LLANES
Royce Ramos, Joel Cruz, Avic Cruz, Rev. Fr. Sib of Nuestro Señora Perpetuo Socorro Parishi, Maridol Cruz and Remar de Leon
Prince Sean, Prince Harvey, Joel, Prince Harry and Charles Cruz
Gene and Maur Ledesma
Architect Vic Sansano, Allan Valera, CFO of Aficionado and Takoyatea partner and Mike Cruz
Notsky Lou and Marissa Fenton
Victor Garcia, Connie Garcia, Joel Cruz, Hi! Society, George Sarakinis and Gerard Ramirez of Club Bulakeño
Takoyatea partners Maridol Cruz and Avic Cruz
Joel Cruz and Father Sibi during the blessing