One of the new segments that have come out of the coronavirus disease 2019 pandemic and its resulting lockdown is the community. Through this segment we have discovered community commerce, community barter and similar community-related activities that allow for trade and commerce to still exist, even if consumers are confined to their homes.
There is a different benefit that comes with community commerce compared with shopping online. We have written a couple of articles in this column about the new business model that emerged out of this, and how every Juan can now become an entrepreneur by focusing on his community as his customer segment.