Small and medium enterprises (SMEs) have been strongly impacted by the coronavirus disease 2019 (Covid-19) pandemic. It has rendered vulnerable more than 90 percent of these enterprises in the country. Many have been forced to close, while others are struggling to stay operational and profitable.
The pandemic has expedited the digital transformation of businesses to help them stay afloat. Enterprises have tried to make themselves available and closer to consumers through the increased use of social media and e-commerce platforms.