Businesses that can effectively anticipate threats and opportunities are likely to be more resilient. They outperform their rivals and especially so during times of extreme turbulence.

As management teams move on from the initial firefighting period of the coronavirus disease 2019 (Covid-19) pandemic, attention is starting to turn to how their companies can survive and emerge from the crisis to thrive. Organizations must now turn to the risks that lie ahead and new opportunities that will arise from the situation. Businesses should be looking at how they can best leverage high-quality market intelligence and analytics to shape future strategy and decision-making.