TOKYO: A new study shows that the entry of heated tobacco products (HTPs) triggered the remarkable reduction in combustible cigarettes sales in Japan. “The decline in smoking rates among adults in Japan is astoundingly impressive when you realize that this has only come about rapidly with the introduction of HTPs,” said Nancy Loucas, executive director of the Coalition of Asia-Pacific Tobacco Harm Reduction Advocates.
Canadian and American researchers looked at how trends in the sale of cigarettes in Japan between 2011 and 2019 correspond to the sales of HTPs that were introduced into the Japanese market in late 2015.
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