Much is being said and written about government initiatives to alleviate the mass suffering caused by the coronavirus disease 2019 (Covid-19) pandemic. The private sector isn’t far behind, what with the monumental sacrifice of medical frontliners attending to the sick 24/7, as well as supermarket staff who face increasing risks of infection by providing assistance to crowds of consumers day in and day out.

Local and global information technology (IT) and telecommunications companies (telcos) work at the sidelines in support of the very same mission to tide us over in one of the most critical junctures in human history since the last World War. They may not provide food on our table or medicines for the ailing, but the services of leading companies from Globe Telecom Inc. and PLDT Inc. to IBM Corp. and Microsoft Corp. get a lot of us through one day of enhanced community quarantine to the next. How’s that for keeping connected to the rest of a hopeful, surviving humanity?

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