COMMITTED TO LIFE (Top) Cruz in his award-winning natural laboratory in Bago, Negros Occidental; and with his accomplished staff who are responsible for the company’s impressive growth in the last two decades. CONTRIBUTED PHOTOS
Eventually, Cruz and his wife Ruby decided to make a business out of his hobby. Since he knew very little about medicinal plants, he started attending international conferences. “A particular session that opened my eyes was the 5th International Medicinal Mushroom Conference in Shanghai, China in 2009. There, I met a lot of scientists and medical doctors from all over the world who were studying the medicinal applications of different species of medicinal mushrooms.