To trace music and movie mogul Vicente del Rosario Jr.’s 54-year-career in show business practically yields a history lesson in Philippine popular culture. From Freddie Aguilar’s pivotal 1978 hit “Anak” to Sarah Geronimo’s phenomenal song and dance craze “Tala” in 2019; as well as would-be Megastar Sharon Cuneta’s movie debut “P.S. I Love You” in 1981 to Aga Muhlach’s half-a-billion-peso top grosser “Miracle in Cell No. 7” last year — del Rosario had always known what sound, what look and what story would make the strongest impact on society.

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