American lifestyle brand taps Japanese pop group for new capsule collection

Japanese pop group Generations from Exile Tribe and American lifestyle brand Guess are at it again — collaborating to come up with a global capsule collection.

For the second time, the seven-member music group brings their high energy, style and talent, to combine both fashion and music. The group’s stylistic ethos was incorporated into the capsule and elevated by LA-based artist, Oliver Payne.