Maverick director Jason Paul Laxamana explains he called the new media entity ‘Ninuno’ because of his professional background in arts and culture and his vision to merge modern sensibilities with Filipino heritage. PHOTOS BY JOHN ORVEN VERDOTE
With 2020 touted as the year Philippine cinema will see comic book hero Pedro Penduko come to life anew with no less than man of the hour Matteo Guidicelli in the lead, Viva Communications — which owns the rights to the movie franchise of National Artist for Literature Francisco Coching’s beloved character — has teamed up with maverick director Jason Paul Laxamana to form a new entertainment company called Ninuno Media.