For the first time, the prestigious World Marketing Summit 2020, one of the world’s biggest and most awaited marketing-related events, will be held in the country. The summit, whose theme is “Building a Digital Economy through Marketing,” will happen on February 22 at The Theater at Solaire in Parañaque City, and aims to attract the Philippines’ top chief executive officers and chief marketing officers and help create a better world through marketing, knowledge and creativity. Its lineup of top-notch speakers, the “who’s who” in the marketing world, and summit attendees will look at ways on how to influence mindsets, support feasible actions for change and craft new operating models for brands to help improve economic wealth, environmental wellness, social relevance and human well-being. The World Marketing Summit was founded in 2010 by Prof. Philip Kotler, the acknowledged marketing guru and “Father of Modern Marketing,” together with Sheikh Mubarak Al Nahyan, in Abu Dhabi. Shown in photo are (from left) Dr. Fahim Kibria, chief marketing officer, World Marketing Summit Group; Cherry Motil, chief marketing officer of WMS Philippines and president of IMMA Marketing Philippines, which brought the World Marketing Summit to the Philippines; and Henry Tenedero, chief operating officer of WMS Philippines. For more information, visit www.ticketworld.com.ph.
