Off-cam: Diokno’s directions

Be it a big time or small time client, a Diokno shoot is a Diokno shoot.

It’s easy to remember TV ad director June Diokno. Think Safeguard’s “Ako ang Iyong Konsensya” (Conscience) slogan. The campaign for the germ-killing bath soap, which has undoubtedly, wedged itself into the consciousness of Filipino consumers.