SM Cinema’s commitment to push experiential marketing to a new level has been recognized by London-based award giving body World Brand Forum.

SM Cinema has been named Brand of the Year 2019-2020 in the World Branding Awards held in Kensington Palace in London this 2019. SM Cinema was included in the winning brands in the National Tier, cementing its reputation as brand that upholds world-class standards in cinema and exhibition for Filipino moviegoers. SM Cinema also previously won in the same tier in 2017 to 2018.