LEE-ANNE TOBIAS
IN a country running on the progress of over a million micro, small and medium enterprises (MSMEs), businesses are faced with the reality of either sinking or swimming in their industries. There are just a few thousand kinds of unique products and services warranted by Filipino consumers. Some of those are purchased once a year, or once every three to five years. Despite our challenging and saturated local market, there are still many notable brands that have stayed afloat and stood out from their competitors. Leading has much to do with leveraging on competitive advantage.