Whatever happens, it happens on Twitter. It is not just for people to connect with their favorite artists, Twitter is also the preferred platform for brands to reach out to their audience. Launching campaigns on Twitter enable brands to tap and connect with the audience where they are the most receptive.

This year, local clothing giant Bench (@benchtm) is the most-talked about brand on Twitter. Bench is known for bringing Korean stars to endorse its fashion campaigns such as Ji Chang Wook and Park Seo Joon. Twitter campaigns by brands from different industries, like food, retail, fashion and telecommunication have been popping up here and there to forge closer ties and cultivate better relationships with their audiences.