(From left) Equilibrium Intertrade Corporation General Manager Beth Arriola, Torani Regional Sales Manager for Asia Tommy Watt, Equilibrium founder and CEO Cherry Cruz and Equilibrium President Eric Cruz
Equilibrium – the country’s leading distributor of a diverse-range of top-quality products and innovative solutions for coffee, tea, and specialty beverages – has revealed its new logo and brand identity inspired by its passion and love for coffee and support for environmental sustainability.