Lord John Montagu, the 11th Earl of Sandwich, and his son, the Honorable Orlando Montagu, direct descendants of the inventor of the sandwich, partnered with Robert Earl, founder and CEO of Planet Hollywood, to launch the Earl of Sandwich restaurants.
In 1762, John Montagu, the 4th Earl of Sandwich, was so engrossed with his card game that he did not want to leave the gaming table. Instead of going to the dining table, he asked that some roast beef be placed between two slices of bread, which he then could easily eat with his hands. And in honor of his brilliant dining concept, bread served this way was named the Sandwich.