AT any stage of a small to medium enterprise or SME’s life at the planning stage, to pre-launch, start and after, it is always prudent to set aside budget for marketing. The role that marketing contributes to the success of an SME’s business may still be a debatable topic. Some would argue that they were able to break into their specific industries and have sustained their growth with very minimal marketing spend. Some would even argue that it is, in fact, an unnecessary expense. However, what most are unaware of is the exponential growth potential they are foregoing without a marketing strategy.