THE luxury brand of listed real estate giant Ayala Land Inc. expects to generate P12.7 billion in sales from its first residential tower in Quezon City.

At a briefing on Tuesday, Ayala Land Premier (ALP) Marketing Manager Tomas Cadiz said the project — the P7-billion, 55-story Parklinks North Tower — received a “great response” from the market, while ALP Head of Sales and Marketing Paolo Viray told reporters that the company had sold close to 70 percent of the structure almost 10 months after its launch.