Filipino fashion comes to the fore as a follow-up to the “Awit at Laro” campaign of promoting Filipino culture through Original Pilipino Music (OPM), the arts and traditional street games. “Baro at Sayá,” is a fashion show that highlights local designers whose collections introduce Filipino clothing to the younger generation, in order to start them young in wearing and being proud of their culture and heritage.
Top designers will draw inspiration from the "Awit at Laro" songs to create modern outfits using ethnic designs and weavings set against the backdrop of Filipino traditional games and OPM. "Baro at Sayá" also aims to give children the opportunity to appreciate the Philippines’ indigenous fabrics in order to raise a generation that gives value to sustainable fashion.