In 1969, Gloria Diaz won the Miss Universe title by answering the question — “If a man from the moon landed in your hometown, how would you entertain him?” — with the poised riposte: “Oh, just the same things I do. I think if he has been on the moon for so long, I think when he comes over he wants to change, I guess.”

Gabriel Reynaldo P. Perez — Gab, as he likes to be called — founder and president of the Privato Hotel Group, subscribes to the same belief that hospitality should come easily and naturally, a trait that is second nature to Filipinos. He discovered this passion in college, but not in the way one usually expects.