PHOENIX: Joe Gibbs has spent his career watching Hall of Fame-caliber athletes ply their trades, whether as the Super Bowl-winning coach of the Washington Redskins or the title-winning owner of a race team.

In his mind, what separates them from a run-of-the-mill star is an insatiable will to succeed, the kind of drive that allows them to reach the next level. They set goals, sometimes absurdly difficult to achieve, and then spend every ounce of sweat and blood to reach them.