A new shopping platform announced at the World Economic Forum in Davos, Switzerland on Thursday aims to change the way we buy many brand-name products.

This platform — “Loop” — will do away with disposable containers for things like food, shampoo, laundry detergent and diapers from some of the world’s biggest manufacturers. Instead, those goods will be delivered in sleek, reusable containers that will be picked up at your door, washed and refilled.