Netflix changes streaming marketing game with Bandersnatch

Last December 28, Netflix found a way to swim upstream, away from the crowded business that is online streaming. Over the holidays—just when everyone actually has time on their hands—Netflix rolled out a choose-your-own-adventure movie under the Black Mirror franchise titled Bandersnatch.

If you haven’t watched Bandersnatch, you might want to skip this read because there are light spoilers ahead.