Logistics provider DHL Express enumerated a few hacks on social media selling. As Filipinos search for gift ideas especially this holiday season, it is crucial for social media sellers to get their products to stand out and top their customers’ feeds. Nailing these two can increase their chances of converting followers into customers.

Distilled from experiences from helping other small businesses grow and readily available on DHL Discover, an online library of business and culture insights, here are the global logistics leader’s top recommendations.