Cakes are considered as staples in just about every occasion for most Filipinos. For Merle Mendoza Balicao, it is literally her bread and butter as her brand has become a landmark at her hometown in Los Baños Laguna.

Merle started Mer-Nel’s Cake House and Variety Shop in 1996. Mer-Nel is a combination of her name and that of supportive husband, Nelson. With the lofty objective to make Mer-Nel’s known nationwide and to become part of every Filipino occasion and celebration, Merle focused on her mission to provide fine customer service and put emphasis on offering high quality and affordable products while providing more job opportunities as their business continues to grow.