A ‘better’ way of doing business

By Maan D’Asis Pamaran

Dec 09, 2018 12:22 am

COO Carlos Barrera talks about Lazada’s successful 11.11 sale and its coming 12.12 sequel

Lazada COO Carlos Barrera would not reveal figures but said that the Lazada 11.11 sale (so named because it was held last November 11) was bigger than anticipated. “You will be surprised at what people bought,” he shared.

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