In a recent study by Nielsen Sports, which ranked the Top 20 markets with the highest percentage of their population interested in football, three other South East Asian countries figured on the list. Thailand is No. 2, with 78% of its population, interested in the sport. Malaysia is 12th, with 65% interested in football. While Singapore is 20th on the list, with 49% of the city-state’s population, considered fans, and followers of the beautiful game.