COMPLEMENTING the flourishing tourism industry of the Philippines, Creative Travel and Tours International recently launched the tourism campaign “Balik Pinas Balik Saya” at Resorts World Manila, in Pasay City, to support the ongoing efforts of the government in anticipating and assisting tourists, particularly the “balikbayan.”

“We want Balik Pinas Balik Saya to be embedded as a natural fiber and vein intertwined within each and every balikbayan’s cry, plea and aspiration, ‘Gusto kong umuwi,’” said Jose Francisco Juan Rivas, co-founder of BPBS.