BigDish, a restaurant reservations startup that was founded in Manila in 2016 will push through with its announced plans to expand operations in the United Kingdom with the launch of its initial public offering (IPO) in London.

The company, which started life in Manila and subsequently expanded to Jakarta and Hong Kong, was the first in the Philippines to introduce a yield management platform for restaurants in early 2017. Yield management is a pricing strategy that charges different prices at different times for the same product and can help restaurants generate new customers as well as optimize revenue. The airline and hotel industry have been utilizing yield management for years and the restaurant industry is now starting to see the benefits of filling up empty tables at off peak times.