According to the 2018 Digital in Southeast Asia Report from We Are Social and Hootsuite, the Philippines has an internet penetration rate of 63 percent—and while that number is on the rise, 37 percent of Filipinos today still do not have access to the world wide web.
Meanwhile, targeted digital advertising has been on a rapid upward trajectory in the country, with many brands opting to invest on sponsored posts—particularly on Facebook, Twitter, and Instagram—to reach their target demographic. However, boosted posts on social media can only reach so much of the Filipino audience.