THELOOKBOOK takes a look at the world of social media influencers, and how they are changing the game and helping us connect with brands big and small

Back in the day, brands were endorsed by artistas who would take the time to thank their sponsors during a “guesting” at a TV show. After a song or dance number, they would take the mic and rattle off the brand names of their clothes and shoes, along with whoever did their hair and makeup. Fervent fans would know which brand their idols are identified with.