The business of beauty

By Kristel Dacumos-Lagorza

Sep 07, 2017 6:18 pm

Dioceldo and Denice Sy are driven to make their cosmetics brand even more affordable so that every Filipina can look and feel beautiful

Even in the world of beauty and cosmetics, the laws of doing good business are written in black and white. “Protect your credibility. Keep your integrity intact. You can lose money and earn it back, but never the credibility,” says Dioceldo Sy, the founder of the country’s No. 1 cosmetics brand, Ever Bilena. There is no gray area, he says.

Already have an active account? Log in here to continue reading.
Or
Subscribe to the Premium Subscription plan to access this subscriber-exclusive article.