Dioceldo and Denice Sy are driven to make their cosmetics brand even more affordable so that every Filipina can look and feel beautiful
Even in the world of beauty and cosmetics, the laws of doing good business are written in black and white. “Protect your credibility. Keep your integrity intact. You can lose money and earn it back, but never the credibility,” says Dioceldo Sy, the founder of the country’s No. 1 cosmetics brand, Ever Bilena. There is no gray area, he says.