PHILIPPINE-BASED technology company Star Telecom Alliance Resources, Inc. (STAR, Inc.) said on Monday it has forged a partnership with Philippine Seven Corporation’s convenience store chain 7-Eleven to introduce an e-commerce business model that seeks to improve online shopping system for customers nationwide.

The partnership will allow customers to order PLAY Lite and PLAY Five through 7-Eleven’s Clicq store, found on Google Play and Apple Store as well as in electronic kiosks and catalogs in-store.