What to do when a very long noun form is the subject of the sentence

JOSE A. CARILLO

WHAT do you do when your favorite newspaper mesmerizes you with a sentence this long: “A free seminar on using novel nutritional technologies and innovative techniques to help Filipino poultry raisers optimize their yield and increase their profit in the light of rising feed and production expenses has been set at the EDSA Shangri-la Hotel at 8:30 a.m. Wednesday, its organizer, ABC Biotechnology Corp. said”?