A RESEARCH paper titled “Scientific analysis reveals major differences in the breast size of women in different countries” recently made the rounds on several news sites. It compares the size and volume of women’s breasts in 108 countries. It is entirely fraudulent. News agencies, at least initially, simply did not bother to check. Two UK newspapers, the Daily Telegraph, a broadsheet, and the Daily Mirror, a tabloid, reported on the findings without any critical comment https://www.telegraph.co.uk/women/life/us-women-have-the-biggest-breasts-in-the-world--study-reveals/ and https://www.mirror.co.uk/news/world-news/countries-boasting-women-biggest-natural-8315288# .

A number of Philippine newspapers also failed to verify the credibility of the research paper. ABS-CBN https://news.abs-cbn.com/life/07/07/16/study-ph-women-have-smallest-breasts-in-the-world , the Philippine Star https://www.philstar.com/fashion-beauty/2016/07/08/1600807/study-filipino-women-have-smallest-breast-size-world , and the Technology section of the Philippine Daily Inquirer https://technology.inquirer.net/49202/filipino-women-have-smallest-breasts-study all cited the research as fact and bandied about data that claimed Filipino women were at the bottom of the world league table. They supposedly possessed “the smallest breasts in the world.”