How small businesses can adapt to the new world of work

Increasingly, today’s best business practices call for companies to find ways to be in constant contact with their customers—the closer to real time, the better.

JUST as social media and mobile technologies are changing how individuals connect with friends and family, they are also changing how consumers and businesses interact. For small businesses to respond faster to change and deliver better customer experiences, they need to work like a network so they can listen, adapt and grow in new ways.