Now Corp targets ‘sachet crowd’ for its text-only telecom service

By The Manila Times

Jun 09, 2014 9:23 pm

Now Corp plans to invest $28 million to activate a text-only telecommunications network based on the Global System for Mobile Communications (GSM) standard but with a marketing twist that’s uniquely Filipino: the micro-retail or “tingi” system.

The company plans to roll out a text service priced at less than P3 a day, lower than Globe Telecom’s P7 a day, Smart’s P6.66 a day and Sun Cellular’s P5 a day.

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