The Jollibee mascot with DSWD Secretary Corazon “Dinky” Soliman and Jollibee Group Foundation president Grace Tan Caktiong, chairpersons of the 3rd JFVA board of judges; and Jollibee Philippines president Joseph Tanbuntiong
Bernardo’s wife Marissa also heads their local parish’s social ministry group and leads regular feeding programs for homeless children and elderly people in their community; while Rexmar, as a student council officer, is a driving force among his peers to make a difference in society. In 2012, for example, he and his father organized the Jesse Robredo Youth Leadership Seminar, which benefited 200 student leaders.