Food consumption trends indicate an incremental but steady shift of consumer choices towards foods and food products that are perceived to be healthy and sustainable. The reasons commonly given are to stay well and to live longer. Moreover, a substantial number of these consumers signify their willingness to reconsider their current food preferences for altruistic reasons.

Among foods, seafood, particularly fish, is the preferred choice due to its lower calorie content. Pink salmon, deep-sea tuna, red snapper and groupers are only few of the popular choices.